Adore beauty is a newly listed beauty company on the asx, They were started in Founder and partners garage back in 2000 and have performed really well since then.
Their debt/equity is low, and being an online darling their outlay is low, although they're pumping everything back into marketing and getting the brand out there, they also have lower margins from offering alot of discounts and free items to bring back customers.
Analysts are predicting some impressive figures, some in excess of 30%
It will or could be volatile and go much further down than anyone could expect.
I am taking a dollar cost average approach on this somewhat tacking onto Phil Town's approach with his move into Ulta Beauty.
Their debt/equity is low, and being an online darling their outlay is low, although they're pumping everything back into marketing and getting the brand out there, they also have lower margins from offering alot of discounts and free items to bring back customers.
Analysts are predicting some impressive figures, some in excess of 30%
It will or could be volatile and go much further down than anyone could expect.
I am taking a dollar cost average approach on this somewhat tacking onto Phil Town's approach with his move into Ulta Beauty.
DCA now at break even.
I still expect further downsidw to the $4.12 which is the 0.27% extension.