Monero/XMR is a sleeping giant.

Monero has one main purpose, to ensure privacy between users and it arguably does it better than any other cryptocurrency by offering privacy by default.

Pros:
- Atomic swaps might be released by the end of the year allowing for trust-less BTC<->XMR swaps
- Grayscale considers launching a Monero trust, if it happens they would probably be accumulating right now
- Michael Saylor mentioned in a podcast that if people want privacy they should "just use a Monero"
- Averaging around 4x the number of transactions since the last ATH in 2017-18

Cons:
- Exchanges in Australia and the UK aren't allowed to list XMR
- Possible regulatory scrutiny by other countries targeting privacy coins
- Associated with crime (some could see this as a pro)

There are many more pros and cons, which I might add in later. Targeting $420 by year's end.