SNOWFLAKE ($SNOW) long

2021년 12월 29일

Note:

- SNOW
- High Tight Flag
- Hot sector
- Chart setting up nicely
- EMAs coming together
- Fundamentals are great


Disclaimer and Info:

- No guarantee for the correctness of information or calculations
- No advice or investment advice
- Fiscal Year ends January 31.
- All numbers in '000 US dollars (1.234 = 1.23 million USD)


Company profile from TradingView:

Snowflake, Inc. provides cloud data warehousing software.
It provides SQL data warehouse, zero management, and broad ecosystem products.
It offers data warehouse modernization, accelerating analytics, enabling developers and monitoring and security analysis solutions to federal government, financial services, healthcare, media and entertainment, retail and CPG , gaming, education and technology industries.
The company was founded by Marcin Zukowski, Thierry Cruanes and Benoit Dageville in 2013 and is headquartered in Bozeman, MT.


Main sources for data:

- Investor Presentation 3Q Fiscal 2022
- Trading View
- Own calculations


Customers (customers >1M):

FY2021Q3: 3,554 (65)
FY2021Q4: 4,139 (77)
FY2022Q1: 4,532 (104)
FY2022Q2: 4,990 (116)
FY2022Q3: 5,416 (148) --> YOY Growth: 52% all customers // 128 % customers >1M


Net Revenue Retention (NRR):

Net Revenue Retention (NRR) also known as Net Dollar Retention (NDR) is an important SaaS metric. NRR is one of the most important key KPIs from the software and service industry. Ultimately, it measures how much of the previous year's turnover was lost through layoffs and how much Annual Recurring Revenue ( ARR ) was gained through account expansion of existing SaaS-customers. The net effect of lost sales (revenue churn) and additional sales from received customers (account expansion) is the Net Revenue Retention.

In order to calculate the NRR, you need at least two comparison periods for the company. Typically, one compares the ARR of the previous year with the current value of the Annual Recurring Revenue. If the additional expenses of the existing customers can more than compensate for the loss of sales through terminations, one speaks of net-negative revenue churn or positive net revenue retention, which then takes a value of over 100%.

Calculation of the Net Revenue Retention (NRR) or Net Dollar Retention (NDR): Expressed mathematically, the NRR or NDR is the percentage of sales in a previous period or base period that could be realized in the current period. This includes additional sales from existing customers, cost reductions for customers and terminations. The net revenue retention rate can also assume values below 100%, which means that the customer cohort of the previous year spent less on average in the current year.

The goal of most SaaS-companies is therefore a net dollar retention of over 100, which would mean that the additional sales of existing customers could overcompensate for losses due to terminations (account churn) and budget cuts (revenue churn). If the NRR is above 100, i.e. the customer cohorts are spending more and more money and new customers can be won at the same time, software companies can grow particularly dynamically.

FY2022Q1: 168%
FY2022Q2: 170%
FY2022Q3: 173%


Non-GAAP Product Gross Margin:

FY19: 58%
FY20: 63%
FY21: 69%
FY22: 74% (est.)

FY2021Q3: 70%
FY2021Q4: 70%
FY2022Q1: 72%
FY2022Q2: 74%
FY2022Q3: 75%


Rule of "40":

The "Rule of 40" ( aka . "Rule of Forty") is one of the simplest and most important SaaS and software metrics. This KPI was developed by the US-based software venture capital fund Bessemer Venture Partners.
It tries to relate the growth and profitability of a company. The revenue growth and the free cash flow margin (also (non-GAAP) operating margin or adjusted EBITDA margin) are added as a measure of profitability. If the sum of the two values results in a value greater than 40 , empirical data are used to assume that this is a very healthy company. The rule of 40 is particularly meaningful for software or subscription companies with high gross margins.

The background to the relationship is that a company that is growing rapidly but is still losing money can be just as attractive or even more attractive than a company that is profitable but only grows more slowly. In addition, companies can often actively decide whether they want to give up profitability in order to grow even faster or save marketing costs and instead accept slow growth but deliver more EBIT .

At the same time, a situation in which a company is neither profitable nor grows significantly faster than 20% can quickly become threatening. Often these companies do not achieve sufficient economies of scale and operating leverage to be profitable and sustainable in the long term.
Therefore, the following applies quite casually: Either grow quickly or make a profit! If both of these don't work, the company often find itself in a dead end.

FY2021Q3: 88%
FY2021Q4: 93%
FY2022Q1: 95%
FY2022Q2: 96%
FY2022Q3: 112%


Sales Efficiency (aka Magic Number):

The "Magic Number" is a KPI of the sales efficiency of SaaS and subscription companies. It goes back to the venture capital fund Bessemer Venture Partners, which specializes in SaaS companies in the US.
To calculate the Magic Number, the newly acquired Annual Recurring Revenue (ARR) is annualized and related to sales and marketing expenses.

Calculation: Specifically, you subtract the sales of the previous quarter from today's sales and multiply the difference by 4. Because the additional quarterly sales will accrue every year from now on, so it becomes ARR or annually recurring sales. This annualized turnover is now calculated from the marketing expenses of the previous period - because these have caused the increase in sales - and the result is a number that is usually between 0.5 and 2.

FY2021Q3: 1,14
FY2021Q4: 0,92
FY2022Q1: 1,00
FY2022Q2: 1,04
FY2022Q3: 1,36

If the magic number is below 0.5, there is probably no product market fit. No invest in marketing is needed.
If the magic number is between 0.5 and 0.75, you are probably spending the right amount in marketing and sales and the amount should rather be optimized operationally.
If the magic number is above 0.75 or even above 1, you should definitely try to spend even more money on acquisition, i.e. via marketing and sales.