Philip Morris is a tobacco company selling in over 180 countries

Philip Morris International Inc. is an American global cigarette and tobacco company, with products sold in over 180 countries outside the United States. The most recognized and best-selling product of the company is Marlboro.

Q1, 2017: Financial Results

• Net revenues up by 1.7%, ex-currency, despite cigarette-driven volume decline, driven by:
  - Favorable pricing, particularly in the Asia and EEMA Regions
  - Higher heated tobacco unit and IQOS device sales
  
• Adjusted OCI down by 1.7%, ex-currency, primarily reflecting:
  - Lower cigarette volume
  - Significantly higher investments behind the commercialization of IQOS, notably in the EU Region and Japan
  
• Flat adjusted diluted EPS, with no currency impact
  

Potential ROI: 11.5%

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@ zero profit