Is $PLBY Playboy doomed or just Oversold at 0.50 book value?

Is playboy a bargain or is it headed to liquidity troubles? I dont know but Im curious.

Apparently they own Honey Birdette, a high end lingerie chain with over 50 stores. They do a lot of branding royalty deals. They also have a new app called Centerfold that seems to compete with only fans but with playboys twist. Last earnings calls, Playboy shared that in their soft launch of Centerfold, they already have contributors making 100k a month and more making 10k a month. Halloween is expected to be good this year as we are still in a re-opening process.

On the other hand, they do have a lot of expenses and limited resources. They've spent a lot on the development of Centerfold. Inventory supply issues have been inconvenient last year. Also they have high double digit exposure to china, which can be a bit hurt or help depending on their deals for next year.

I will keep watching it. Either way, it will be an interesting story.