First off, please don't take anything I say seriously or as financial advice. As always, this is on an opinion based basis. That being said, here are a few insights into what I think about Guess. I'm not a big fan of the whole fashion retail business, especially given how businesses like JC Penny can easily go from corporate giants to being crushed into the ground. Growth for them has alot of variables, and many businesses in this market segmentation fails to innovate, diversify, or push further. Guess though is one of those brands that does still have somewhat of a following. While not a fan of it, given I like different stock categories that breakout and promote different sets of products, I look at it from an investment perspective. They have lots of potential in terms of the price they are now, and the price they could be. For a long position, I am saying it should at the very least reasonably pass $14 if it keeps the historic trends it had in the past. This is even given the Covid19 hit, many market variable unknowns and how shoppers react.
