Amazon(NASDAQ: $AMZN) Invests $3B in New Mississippi AI Data Hub

Amazon.com (NASDAQ: AMZN) announced plans to invest at least $3 billion in a new data-center campus located in Warren County, Mississippi. The project will support Amazon Web Services’ expanding AI and cloud-infrastructure needs, reinforcing AWS’s position as the company’s fastest-growing and most profitable segment.

The data-center development is expected to create more than 200 direct jobs at the site and support over 300 additional roles in the surrounding region. Amazon highlighted that the expansion will power next-generation AI workloads, machine-learning services, and global cloud capacity. The investment also deepens Amazon’s long-term footprint in the southeastern U.S., aligning with rising demand for high-compute environments across industries.

This move follows a broader trend of hyperscale cloud providers accelerating infrastructure spending to compete for AI-focused enterprise customers. With AWS already serving as the global leader in cloud services, the investment signals Amazon’s intention to maintain a technological and commercial edge amid intensifying competition from Microsoft Azure and Google Cloud.

Technical analysis:
Price is pulling back from heavy resistance at $258 and correcting toward the ascending trendline support. This level acts as a significant weekly demand area and aligns with the broader structure guiding the uptrend.

A strong bullish reaction from the trendline would likely set up another retest of the $258 highs. A clean break above that zone opens the door toward $280–$300, supported by long-term Fibonacci projections and sustained strength in AWS earnings.

If the trendline level breaks, the next key support sits at the horizontal support that has carried Amazon’s stock since early 2021. Overall, the setup remains bullish as long as price holds above the trendline.