AAVE did come back in an emphatic way but our first target has been hit, which means we are taking half profit just now while another half of our position remains open.
the head of growth and partnerships at Aave companies Christina Beltramini during the NFT.NYC in June to discuss the intentional growth trajectory of Lens, social graphs in the era of Web3 and the future of content creation.
After working for the likes of JPMorgan and Tidal, Beltramini assumed the role of global business development of music partnerships at prominent social media platform TikTok in mid-2019.
It was during this time she witnessed what she described as an innate lack of autonomy and bureaucratic constrictions that TikTok content creators experience when using the platform, most notably during the frequent requests to reinstate mistakenly deactivated accounts.
The evolution of Web3, coupled with her intrinsic desire to support the artistic expressions of content creators, was enough to convince Beltramini to pursue contributions toward a decentralized social future.
Over the last few years, the industry has witnessed the emergence and adoption of digital identity services such as Ethereum Name Service (ENS) domains, Solana Name Service domains and NFT.com, among others. Beltramini shared her thoughts on how the profile aspect of Lens Protocol compares and differs from those examples:
โName services donโt connect wallets to wallets or social signals. With ENS, I will know what your wallet is and Iโll be able to transfer to you, but I wonโt actually be able to see the connections within your wallet. So, with Lens, your profileโs an NFT, [and] when you follow someone, thatโs an NFT as well. And thatโs what ties the association together.โ Profile NFTs are one of the core components of the Lens model. Issued to an individualโs wallet address, they aim to serve as a Web3 headquarters of sorts, enabling self-custody of data, the ability to publish authentic pieces of content on-chain, and built-in governance capacities should users wish to construct their own DAO.
AAVE is DEFInitely in our Liking and has potential for amazing growth.