Based on analysing the company financial, qualitatively and prospectively, the fair value of Apple's stock seems to be in between 120 and 130 dollars while the lowest most conservative realistic value stand around 96 while with best assumption of future growth, and based on the true sustainability of said growth, the highest value seems to be around 178 dollars a share. This is using a desired rate of return of 10% based on the current high inflationary environment and including around a 2-5 extra percentage point for margin of error allowances, even though Apple seems to be one of if not the most solid business out there financially, management - wise and considering the way it has become entrenched in everyone's lives through its clever ever-developing ecosystem of products and now services too, with more to come.