Grounded People to Enter Comfortwear Market in 2025 with Sustainable Slippers and Hoodie Sweatsuits
(TheNewswire)
VANCOUVER, BritishColumbia, Canada – TheNewswire - December20, 2024 - Grounded People Apparel Inc. (“Grounded” or the “Company”) (CSE: SHOE), (OTCQB:GPAIF),(Frankfurt: K1G, WKN: A3DVB1), a fair-trade and sustainable shoecompany based in Vancouver, British Columbia, Canada, and dedicated toreducing the harmful impact of the global fashion industry on theenvironment, announces that it is expanding intothe comfortwear market in 2025. The Company is introducing a new lineof home shoes and super-comfortable hoodie sweatsuits, marking asignificant step in Grounded’s mission to offer ethical andsustainable fashion across more categories while tapping into newrevenue streams. The Company is targeting Q1 2025 to launch this newproduct line, having already identified a number of potentialsuppliers. The Company notes that final selection of a supplier iscontingent upon ongoing diligence to ensure alignment with theCompany’s sustainability standards.
The collection of sustainable home shoes will include a light version,perfect for indoor wear with breathability and a minimalist aesthetic,as well as a winter version enhanced with cozy, insulating materialsto keep feet warm during colder months. This extension of Grounded’score focus on footwear diversifies the Company’s offerings whilealigning with the growing consumer demand for eco-friendly and stylishindoor shoes.
Complementing the home shoe line is Grounded’s entry into casualapparel with a product line of comfortable hoodie sweatsuits. Groundedaims to make an impact on the sustainable fashion market, combiningtimeless design with eco-conscious materials.
This expansion represents a strategic growth initiativefor Grounded, tapping into the North American market for comfortwearand loungewear with the potential to reach a broader audience andincrease revenue.
“Our expansion into comfortwear isnot just about meeting market demand—it's about redefining whatcomfort and sustainability mean in today’s world. We believe thattrue comfort comes from knowing your choices are making a positiveimpact on the planet. With these new product lines, we’re giving ourcustomers the opportunity to live more consciously withoutcompromising on style,” said MaximilianJustus, the Company’s CEO.
ABOUT GROUNDED PEOPLE APPAREL
Grounded People Apparel Inc. is a Vancouver, British Columbia, Canadabased innovative apparel company focused on delivering high qualityproducts to its customers that are 100% PeTA – APPROVED vegan. TheCompany is primarily engaged in the business of fair-trade,sustainable and earth-conscious fashion. Grounded People has recentlypartnered with Erfe Group, a distinguished Turkish shoe manufacturerknown for its high-quality production using renewable materials andethical practices, to set new standards in environmentally responsiblefootwear manufacturing.
In addition, Grounded actively supports environmental sustainabilityin the fashion industry with its L.A.C.E.S. campaign. When purchasingGrounded footwear, customers can select shoelaces in specific colors,each representing a different charity that the Company supports. Allprofits from these shoelace sales are then donated to thecorresponding charities.
ON BEHALF OF THE BOARD OF DIRECTORS
“Maximilian Justus”
Maximilian Justus
Chief Executive Officer
For further information, please contact:
Email: investors@groundedpeople.com
Telephone: 1-844-673-6753
The CSE hasneither approved nor disapproved the contents of this news release.Neither the CSE nor its Market Regulator (as that term is defined inthe policies of the CSE) accepts responsibility for the adequacy oraccuracy of this release.
CAUTIONARY DISCLAIMERSTATEMENT
This news release includes certain “forward-lookingstatements” under applicable Canadian securities legislation,including with respect to the ability of the Company to launch a newproduct line as contemplated or at all, to secure a suitable supplier,as well as with respect to the social and financial objectives of theCompany. Forward-looking statements are necessarily based upon severalestimates and assumptions that, while considered reasonable, aresubject to known and unknown risks, uncertainties, and other factorswhich may cause the actual results and future events to differmaterially from those expressed or implied by such forward lookingstatements. Such factors include, but are not limited to generalbusiness, economic, competitive, political, and social uncertainties,and uncertain capital markets. Readers are cautioned that actualresults and future events could differ materially from thoseanticipated in such statements. Accordingly, readers should not placeundue reliance on forward-looking statements. The Company disclaimsany intention or obligation to update or revise any forward-lookingstatements, whether as a result of new information, future events orotherwise, except as required by law.
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