Previous head and shoulders did not play out...

YELP forming a short-mid term falling wedge here. Fundamentally I am bullish on this stock for several reasons. I like the improvements in Yelp's operational efficiencies (more profitable it looks) and also its 0 debt position.

Additionally, I think its ~3 billion dollar market cap make it a target for a company like $AAPL. Because when you open your iPhone's maps application and search for food, you're directed towards Yelp's platform capabilities.