Raising the bar for Spotify

Spotify has been my favorite stock so far this year. Primarily because resilience in uncertain economies. Subscription-based services, especially freemium models, are seen as defensive. Spotify is the number one music streaming service in the world and unless that changes people will keep using it every single day in their lives.

They will generate revenues based on advertisements and subscriptions which are in my opinion reasonable and conducive of a strong business model. I am raising my price target to $985. This is not unreasonable considering the intrinsic value of the stock is between $400 and $2900. I am confident Spotify will find ways to stay ahead of its competitors and dominate the music streaming industry. While keeping its customers happy and loyal.