The company as an established record of beating earnings estimates--the average surprise for the past two quarters was 8%.
However, the overall retail environment is not very favorable. Retail and department store sales have taken a hit as e-commerce expanded, providing tough competition.
L Brands' revenue per store has declined in the past two years, and the number of new store openings is record low--only one in 2017. The company is now focused on international markets growth; by-and-large, it is ignoring poor results in the United States.
However, the overall retail environment is not very favorable. Retail and department store sales have taken a hit as e-commerce expanded, providing tough competition.
L Brands' revenue per store has declined in the past two years, and the number of new store openings is record low--only one in 2017. The company is now focused on international markets growth; by-and-large, it is ignoring poor results in the United States.
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