They dump the price at the beginning to handle sell pressure. In the green zone (low), the strategic market makers will buy again and use cheap tokens + small selling pressure for a global pump.
I don’t know where to sell, because markets are not static, team plans are not static, nothing is static. But I believe that $11+ is the minimal target in a successful case.
This theory works only if you researched & found a special format of token unlocks after the project launch (not team & core unlocks).
~$11 means ~$4.6 billion market cap on the highest price.