peeking at DDOG levels

Key Current Competitors

Dynatrace (DT): A major competitor in the application performance monitoring (APM) and full-stack observability market. Differentiates with a strong focus on AI-driven automation.

Splunk (SPLK): A leader in security and observability, particularly strong in log management and Security Information and Event Management (SIEM). Now part of Cisco.

New Relic (NEWR): Another established player in the observability space, which has shifted its pricing model to be more consumption-based to compete more aggressively.

Cloud Providers (AWS, Google Cloud, Microsoft Azure): Each major cloud vendor offers its own native monitoring and observability tools (e.g., AWS CloudWatch, Azure Monitor), which represent a significant competitive threat due to their integration and convenience.