Celcius Holdings CELH suffered quite a drop over the last 5 months, but it was highly overvalued. While I still view it as fairly overvalued with a P/E of 28x, it's reporting itself as a healthy company, almost no debt, with a bright growth future. Going into earnings, it could have a nice run, but I am staying highly cautious.
From a technical analysis perspective, it fell through my selected long-term simple moving average (white line) and may have a nice bounce from here off the next major support level (blue lines) into earnings. If it does, I expect resistance near $40. Thus, at $30.00, CELH is in a personal buy zone.