Why does Amazon look so bad? 😖 And what expect until end of 23?

In period 2021-2022, the entire Sp500 index was pulled by FAAMG (Facebook, Amazon, Apple, Microsoft, Google).
Of all these five, Amazon looks weakest. Let's see why?

Amazon is engaged in Internet commerce 🌐
During the pandemic, the company felt great, as many people were forced to stay at home and order goods online.
However, covid ended and benefits stopped.
During period of low rates, people got into loans even more strongly.
Now that the key rate is >5%, it becomes very difficult to obtain and service loans.
As a result, people's incomes have dropped dramatically around the world 📉

Yesterday in an interview, Bill Gates said that development of artificial intelligence will greatly change the industry of searching for information and shopping on the Internet.
That is, the head of Microsoft says that because of AI, the business of Google and Amazon will not be sweet 📉

In general, such a situation does indeed take place.
Therefore, in a year or two, the familiar abbreviation FAAMG may become: FAM.

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If you are interested in analysis of any other asset - write in the comments and I will do it.