History of "our" mysterious "Arctic Airlines" started unbelievably in the 1930’s when "someone" (ET?) came back to the airline and opened a liquor store in Alaska and the airline somehow made money flying liquor to remote Alaskan communities of maybe Eskimos who lived under one of the best spots on earth to "see" the Northern Lights?! Today Alaska Air Cargo still has one of the most extensive air cargo operations on the west coast its very surprising how much "air cargo" comes from Asia though Alaska?!
This was was (however) the 1930’s and the airlines was trying to stay in business during the “the Great Depression” "aftermath" (that didn't involve corrupt algorithmic trading schemes praying on "individuals" wanting more)… back then the airline would and maybe would do “anything?” to stay in the air.. including transport liquor to people living and working in the far far North Arctic lights?
Very very recently (by comparison to the 1930’s Great Depression), Alaska Airlines “purchased or consumed” a smaller San Francisco “operated" business of the well known “Virgin Airlines” with the familiar label “Virgin” on all their airplanes.
(the airline isn’t really a “virgin”...)
The CEO of Alaska was a bit egotistical and even decided to make the “costly” decision of stripping and repainting all the “Virgins”. In some sense Alaska chose NOT TO ALLOW “diversity” and paint instead a “eskimos” as the “leader of the new airline industry”. The company maybe felt more interested in “airline homogeneity” then “airline diversity”. So the “Virgin” disappeared. And into "thin air" almost overnight the airlines “stripped” all the logos from "their" airplanes. The “pink” “virgin” airplanes still flew for Alaska and looked really hilarious however the words “More to Love” where painted over for the price of maybe about $200,000...
According to the airlines (Alaskan) history, this wasn’t the first time the Alaska Airlines purchased a “stylish” or “in-vogue” brand name, in fact "in the beginning" there were too many airlines in Anchorage Alaska and not enough demand to support them and thats how Alaska got "big" perhaps in the 1980's? However, this was 1934, when the “president of the company” sold the “name of the game” to “Star Air Service” perhaps a much better name but somehow Alaska Airlines survived?
Today’s stock price of Alaska Airlines is VERY high.
In an internal note to Alaska employees, CEO Brad Tilden said that passenger demand is currently about 85% below normal levels. As a result, he wrote, “our cash burn rate is currently $430 million per month, or over $14 million per day.” these numbers DO NOT MAKE SENSE.. the company makes ONLY about $700 Million A YEAR (according to a recent “Income Statement”) for an entire YEAR but looses $430 a month according to the “boss?”????
The graph you are seeing looks at the On Balance Volume as well as the Volume Price Trend which is a multiple and sum of volume. In some sense "volume" is more important then "price". There is also a money flow oscillator at the bottom which includes both the volume and price over 24 month osculations.
Alaska has given everyone a “fairly pleasant and comfortable” ride at least from a “stock market perspective since about 2009.
Alaska didn’t see “any” major problems until AFTER about 2017 and this was the first "really big problems" for the Arctic? and in the recent history of the company. The real "first PRICE loss of altitude" was in 2009 to 2007. Alaska started to become a medium sized company around 1981’s and a “large” company after about 1993’s and an “international player” around 2009.
We will likely “not know” the truth about the airlines “affairs” until about November of 2020?