The Next iPhone Nobody Needs

2022년 9월 4일

The next apple event is just 3 days away.

A reminder of all the crap we don’t need.

Why does apple need event days anyway?

Steve Jobs was a pioneer and his announcement events reshaped how companies launch products today.

The iPhone was wildly successful even during its launch at the peak of global financial crisis in 2007.

28 versions and 15 years later and there is still excitement for another phone.

How is a new iPhone going to make our lives any better.

Inflation is tightening the noose while the FEDS black hood is preparing our short drop and a sudden stop.

Meanwhile, Apple is issuing 5.5 billion of bonds to fund the their buybacks and dividends for the executives.

Apples plan to beat inflation?

Pass the costs on to the consumer and raise profit margins of course!

My overall opinion is there is still to the downside for September.

Seasonality favors volatility.

Apple may find support at the last line of defence with their buybacks and flashy new phone.



But Bulls beware of the 13th CPI print and upcoming FOMC for a taper tantrum I do seek.

Thanks for reading. Please boost and follow for more perspective from inside the grid.