Prices on an absolute basis have not made new all-time lows, but on a relative basis, they have. The Nifty Media Index continues to underperform the Nifty 100 as this multi-year trend rages on. We’re not here to catch falling knives or be right about calling a top or bottom, we’re here to make money. And we do that by riding the strongest trends as long as they’re intact, which in this case it most certainly is.