CELH Breakout: Can Buyers Hold the Line?

CELH closed the week slightly above its IPO AVWAP on the highest volume ever, signaling significant short liquidation and a potential market sentiment shift. The immediate resistance at the $36 range aligns with a key consolidation zone, adding weight to its importance. With the weekly RSI approaching 50—historically a pivot point—a breakout above could strengthen the bullish case.

The volume spike indicates not only short covering but also potential new buyer accumulation. The SMI crossing up from oversold and the stock reclaiming the anchored VWAP above the 200-week moving average further support the strength of this move.

What’s crucial now is whether CELH can attract real buying interest above $36 once short-covering subsides. If this level holds, mid-$40s could be the next target, with significant resistance around $50. Ideally, I'd like to see a low-volume pullback that confirms new buyer support, suggesting a trend reversal rather than a short-term bounce.