"The $330 billion digital advertising industry is failing users, publishers and advertisers. The Basic Attention Token (BAT) solves the endemic inefficiencies and privacy violations hobbling the digital ad industry. "
"BAT has seen stunning results since its integration into the Brave browser’s first global private ad platform: 22.2 million monthly active users, 7.4 million daily active users, 1 million verified creators accepting BAT, millions of wallets created, thousands of ad campaigns with leading brands, and growing utility in the most innovative names in blockchain gaming. The results make BAT one of the most, if not the most, successful alt–coin projects to date."
Thanks to BAT my prediction is that Google's advertising revenue is going to flow back into the bank accounts of the many that used Googles Adwords advertising system. Not only good for the affected small and medium businesses but also for the public now with BAT receiving rewards for engaging with an advertiser. Again, leaving the expensive middle-man out of the picture redistributes wealth to those actively involved with the business.